Intuitive Branding & Aesthetics of Authenticity
Creating Beautiful Businesses from a Place of Purpose
A two-part workshop for creative or aspiring entrepreneurs interested in developing or re-branding their organic, wellness & spiritual-based brands & businesses with authentic visual identity & holistic branding strategy.
The WHY
With the magnitude of wellness brands, businesses and products available online today, we can be easily influenced to assimilate and adopt images, language and codes that aren’t even our own. We can find ourselves swirling in a pool of uninspired posts, predictable language and branding that looks and feels like every other business out there. How do we separate ourselves so that our authenticity and true intentions shine through and we effectively communicate our message and purpose?
Energetics of intention
Utilizing the energetics of intention & developing a beautiful vision from an intuitive & empowered place, this guided workshop intends to help you craft meaningful messages and memorable visual codes using image styles, iconography & the semantics of ancient & modern culture. With resources and exercises, this workshop will aid you in differentiating your brand from its contemporaries and magnetizing an audience most resonant with your purpose.
WORKSHOP Overview
Program and curriculum crafted by our invited guest, Egyptian creative consultant & holistic brand strategist B O S A I N A Studio (The Nile Goddess), Bosaina will guide us with tools & a structured framework to reinvent & upgrade our brands & businesses.
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How to identify your Brand Essence & establish or uplevel an authentic look & feel for your business.
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Discovering inspired image styles & Iconography: symbols & semantics that connect the visual codes of a brand to the wider culture & community.
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Utilizing language, voice & key messages that speak to your core values & resonate with your audience.
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Creating an Archetypal Mix to develop brand personality & craft meaningful stories that inspire the imagination.
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Magnetizing your desired market segment based on points & aesthetics of differentiation & the energetics of abundance.
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Healthy Self-Promotion & Empowerment Narratives for a sustainable journey on your entrepreneurial path.
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Building & maintaining healthy transactional relationships & boundaries in business containers.
ADDITIONAL
Branding & Iconography Visual Resource
Step-by-step Presentation Template to customize & structure your ideas
Q&A
Individual feedback on your creative plan via email.